YARNU courses

Everything I do is about changing behaviour and attitude. I help business executives, diplomats and government officials refine their professional profile and increase the impact of their personal presence by making shifts in their attitude, behaviour and appearance. I founded my company – YARNU in 2013 (an Arabic word meaning to look towards, to aspire to with calm and serenity). YARNU helps people distinguish themselves by raising their social and cultural intelligence, enabling them to float with ease and confidence from one situation to the other. I started out my career as a broadcast journalist with Jordan Television. After working with CNN during the First Gulf War, I moved to the Royal Hashemite Court where I was responsible for His Majesty the late King Hussein’s International Media Department for 2 years. I then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years. I carry a Masters degree in International Communications and Negotiations from The Fletcher School of Law and Diplomacy, and am certified as an International etiquette consultant by the International Etiquette and Protocol Academy in London. I was also trained by The Protocol School of Washington in International Protocol Management and am a certified coach in Inter-Cultural Intelligence. My first book “When in the Arab World: An Insider’s Guide to Living and Working with Arab Culture” was published in the UK May 2016, and the second expanded edition came out early in 2019. I am regularly invited to speak on the subject of cross-cultural communications.